For almost three decades, Bernie Heselton passionately dedicated himself to St. Lawrence athletics. Heselton's football teams won six Midwest Conference championships during his 26 years at the school.
Heselton's teams were especially known for their conference rivalry with Ripon. Heselton and Ripon coach Carl Doehling were good friends off the field, but intense rivals when their teams met on the field. The Doehling-Heselton trophy is given to the winner of the annual game to this day.