Our Team
Brian Lammi
Brian Lammi is an entrepreneur and owner of six companies, including the Founder and CEO of TEAM LAMMI and co-owner of the Wisconsin Athletic Hall of Fame.
TEAM LAMMI has produced high-profile events with world-class talent including ESPYS Jimmy V Perseverance Award winner Rob Mendez, Jordy Nelson, Donald Driver, Michael Strahan, Anthony Anderson, Brett Favre, Bonnie Blair, Gladys Knight, Pat McAfee, Dan Patrick, and Biz Markie.
Brian is the Executive Producer and Creator of twelve media properties, including Inside the Huddle TV/Radio/Social/Digital. Inside the Huddle has aired more original episodes than Seinfeld, M*A*S*H, Game of Thrones, Modern Family, or most weekly television shows in history.
The Milwaukee Business Journal named Brian as a top 100 Power Broker in each year of the list’s existence.
Co-Owner
Donald Driver
Donald Driver overcame poverty and homelessness to become a Super Bowl champion, Green Bay Packers all-time leading receiver, Green Bay Packers Hall of Famer, New York Times bestselling author, “Dancing with the Stars” champion, and award-winning humanitarian.
Known for his incredible fitness during his playing career Donald has become a renowned health and wellness expert. Driver released the chart-topping book, The 3D Body Revolution. The book is the ultimate workout and nutrition blueprint to get healthy and lean. He has also appeared on Good Morning America to offer healthy living tips.
Additionally, Donald owns and operates three Driven ELITE Fitness and Health centers in Texas.
Co-Owner
Executive Director
Mark Kass
Mark Kass joined the Wisconsin Athletic Hall of Fame in April 2024 after more than 20 years as editor-in-chief of the Milwaukee Business Journal, an award-winning southeastern Wisconsin business newspaper and website.
Mark spent 27 years with the Business Journal also working as a reporter and managing editor. He previously ran the lobbying and communications for the Milwaukee Metropolitan Sewerage District. Mark is also Chief Operating Officer of TEAM LAMMI.
Administrator
Joette Richards
Joette Richards is the administrator for the Wisconsin Athletic Hall of Fame and the senior event coordinator for TEAM LAMMI. Joette joined in August 2024 after more than 18 years as executive director of the Milwaukee Press Club and 4 years as administrator of Public Relations Society of America Southeast Chapter. Joette’s role with the Milwaukee Press Club involved managing and planning events, handling all accounting activities and ensuring the smooth functioning of the organization of the club while working with a 13-person board of directors.
In her role with the Wisconsin Athletic Hall of Fame, she works closely with HOF leadership and the board to plan the annual induction ceremony and golf outing, along with coordinating a monthly newsletter and other important communications.